Our first business, Twice As Nice Designs, incorporates beautiful yarns that we custom dye for doll crafters worldwide. After some time working from home, we realized that many of our yarns would be perfect for knitting and crocheting, and that Winterset had a need for a specialized yarn shop. So Heartland Fiber was born!

Marcia and I first opened the doors in October 2008 in a tiny, 250 square foot room adjacent to the Teddy Bear Turn Around consignment shop, but quickly outgrew those digs. Then, a door of opportunity opened when the owner of Hometown Decorating (a wonderfully talented designer and crafter of window dressings and more) asked if we would like to share her store space. We expanded to 500 square feet and were able to provide an atmosphere where knitters and crocheters could come in, sit down, have a cup of coffee, visit, knit and learn. Again, in March of 2010, a storefront opened up and we moved to the north side of Winterset’s historic square (between the famous Northside Cafe’ and the Madison County Dessert Factory) where we planned to stay! The coffee was still on and now we had LOTS of room to visit, knit and learn. Sadly, The Dessert Factory left….and so did we. We found a building on the east side of the square with much more potential. We moved in early 2012 and finally had more space for fabulous yarns! The business grew and Marcia retired.

In 2014, I decided to purchase a building on the west side of the square. I broke the news to my ‘posse’ in early September AND, wait for it…moved again in October. This is an amazing opportunity to stay put for a very long time. We are now in a historic, 1500 square foot plus building. Wow, this is so cool!

Heartland Fiber isn’t just about selling fibers and notions—we offer a wide range of classes, plus we participate in many community events. This fall, we knitted hats, scarves and mittens for the local CRISP organization, which provides for needy children. Plus, each October we donate 10% of our sales to breast cancer research.

Amy (with Son #3)

I, Amy, am the ‘official’ owner—meaning I pays the bills! However, the ‘posse’ is a valued part of the store and I value their opinions and patronage. Many of them have helped with inventory, working a day while I need to be gone or pitching in to help a customer if I was busy.

Have you ever read the book “Drunk, Divorced and Covered in Cat Hair” by Laurie Perry? That’s me! Well, maybe 2/3 of that. I live in a little brick house in Winterset with Lola and Joey—my feline children. My human children are all grown up and making their mark on the world. Bryan is an attorney in Gulf Port, MS; Nick is a high school teacher and football coach in Rifle, CO, and Jack and his wife Chelsea live in Valley Junction. Jack did the remodeling and restoration of our historic Heartland Fiber yarn shop and our Upstairs. I love all things crafty, thrive in my gardens, and my favorite knitting project is the one I can get finished. What is that saying, ‘a cobbler’s children has no shoes’…?

If you are ever in Winterset, whether it’s to see the the Iowa Quilt Museum, the famous covered bridges, John Wayne’s Birthplace or the Piece Works Quilt Shop, bring your knitting and stop by for a cup of coffee. We’d love to have you!

~ Amy


HFC is honored to be Vogue Knitting’s LYS in the Winter 2014/2015 issue! We have copies on hand.

Stop by and take a look!